Creative Strategy Lab

Selected Work

Creative strategy
made tangible.

Integrated DTC campaign thinking across paid creative, video, long-form persuasion, landing pages, and lifecycle strategy—built around what the customer needs to recognize, understand, and believe next.

Flagship case study Creative strategy · Six connected executions

Perelel · Independent portfolio concept

Permission to
Stop Researching

One audience insight translated into a recognition-to-consideration journey across static ads, Creator UGC, Animated Story, VSL, advertorial, and responsive landing-page strategy.

  • Three playable full-quality videos
  • Direct-response and long-form copy
  • Testing hypotheses and evidence controls
View the complete case study →
Perelel Permission to close the 17 tabs static concept Perelel prenatal research full-time job static concept

Independent portfolio spec work. Not commissioned by or affiliated with Perelel. No campaign performance or customer outcomes are claimed.

Additional copy and design work

LMNT

Supporting examples across advertorial copy, landing-page execution, email design, Creator UGC scripting, and static creative.

Long-form conversion

Advertorial Landing Page

Open work → Email creative

Design Email

Open work →
Supporting executions

Static Ads + UGC Script

Copy, concepts, and production-ready scripting

Need a customer journey translated into usable creative?

Creative strategy, direct-response copy, and Klaviyo lifecycle thinking.

Contact Emmanuel →